The latest from Apple has me scratching my head. Steve Jobs may have taken the company in a very different direction from where Tim Cook seems to be taking it. True innovation seems to be present in the products anymore, just enhancements to the existing stuff.
The new iPad Pro is a huge tablet that can be coupled with a Smart Keyboard and a Pencil from Apple. A keyboard and a Pencil with a touch device from Apple?! Starting at US$ 800 this bad boy looks like it wants to replace the need for a laptop (when you add a keyboard, you may as well). Online reviews seem to suggest that it’s not going to be replacing laptops just yet as there are limitations on iDevices that just don’t cut it for serious work to be performed on a full blown PC.
To me it doesn’t seem like innovation but rather the act of a follower. Microsoft and Google are coming up with new stuff these days and Apple is mostly following along. Sad to see this from Apple. The company needs to invent some cool stuff. The Apple Watch is also mediocre at best.
Please follow and like us:
I just finished listening to the audiobook version of this recently released biography of Steve Jobs by Walter Isaacson. It’s a brilliant book that everyone should read or listen to.
Isaacson has a unique style of writing which is perfect for biographies. It’s easy to read, understand and follow along. He keeps you interested in the writing by keeping the suspense at just the right level without really making a big deal out of it.
He did a lot of research in writing this book which is probably typical of writing any historically accurate biographical book. However, what is fascinating about Isaacson’s method is his uncanny ability to ask the right questions of the right people making them open up to him.
Isaacson’s integrity to his writing mandated that he let his subject (Jobs) know from the get go that he would not stop at anything. This wouldn’t be huge with most personalities, but Jobs was notorious for secrecy. Granted Jobs had approached Isaacson to write the biography, still it’s a remarkable feat that Isaacson managed to accomplish with writing about Jobs’ personal life in such detail. The book, in my humble opinion, is a masterpiece, not just because of the quality of writing but because of the subject matter.
I would have loved for the book to have more about Jobs’ spiritual life, although there is a fair amount of information in it. I think Isaacson could have collected more material around that aspect of his life. If he collected it, it would have made a more wholesome read to have included more. The religious beliefs and actions don’t say a lot more about him than any other aspects of his life but they do offer a very interesting insight into their existence as a human being.
His background and his unwillingness to call his biological father (although having had a chance run in with him at a restaurant!), I will never understand. Why would he do that? Why do people do the strangest things that they do?
All in a all, Jobs was a fascinating personality we could all learn from. And not just from his positive qualities either.
Please follow and like us: